The NBA is heading for the playoffs and both league managers and advertisers are hoping for good ratings during the finals. If you look at the development over the last years, the prediction of the audience is quite simple and depends on the agricultural land in Malawi. Or is the correlation exactly the other way around? Let’s have a look:
A way to interpret this:
The average TV ratings of NBA Finals games depend on the agricultural land in Malawi – the more more land used for agriculture in malawi, the more more people watch the NBA final games. What could be responsible for this at first glance unusual connection? It is conceivable that the great shortage of popcorn in 2005 has left its mark. People only want to watch NBA when their popcorn supply is assured. And Malawi is a major contributor to this. Increasing the area under corn in Malawi therefore also increases the number of spectators at the NBA finals in the USA.
Well, does corn actually grow in malawi?
Average TV ratings of NBA Finals games: Worldbank
Agricultural land in Malawi: Statista
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