Google distances itself from “don’t be evil” guideline

Google distances itself from "don't be evil" guideline

In the last post we compared Bing and Google by their automatic completion of search suggestions. As Gizmodo showed last friday, google has removed the motto “don’t be evil” from the internal guidelines.

“Don’t be mad” was Google’s unofficial motto for a long time. But that’s over, according to the code of conduct Google distributes to its employees. The sentence was removed sometime in late April or early May, as the archive of the ‘Wayback Machine‘ shows.

“Don’t be evil” has been part of the company’s code of conduct since 2000. When Google was reorganized under its new parent company Alphabet in 2015, Alphabet adopted a slightly changed version of the motto: “do the right thing”. However, Google maintained its original “don’t be evil” until early May. The sentence was deeply integrated into Google’s corporate culture – so much so that a version of the sentence served as a Wi-Fi password on the shuttles that Google used to transport its employees to its Mountain View headquarters, as sources from Gizmodo confirmed.

Now that google no longer wants to be friendly and nice (as it, of course , always has been), we are no longer sure whether we can or want to continue including this search engine into our comparison without a bad conscience and without hassle with lawyers. No one may have the mighty Google against them, I suppose.

So: Google is great. America’s great. Everything’s great. We’re out.

Sources: and

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